Thursday, 16 June 2011

A-Z Advert

video
Over the last few months I've been working closely with Sara Dunlop and the guys at Rattling Stick to produce this advert for a certain, well-known fast food chain...

I worked on the initial story-boarding, concepts and set design and then was involved in photoshoots and even did some of the animation in the ad. It was very involved and a really fun experience. I'll put up some of the drawings on my website soon.

The ETHICAL ISSUE of working for a company such as Mcdonald's did cross my mind when I agreed to take on the job. I'm sure some of you, for whatever reason, may feel like I'm 'selling out' and would have turned down the job if offered. Personally I don't have a problem with the company (although I don't actually like the taste of Mcdonald's...well, I might be tempted with the odd chicken nugget...) Today, A company of it's size (and possibly its reputation) is so strictly regulated that it has no choice but to follow rigid ethical guidelines and meet standards that smaller companies may be able get around or ignore. Of course there is no debate that Mcdonald's is the epitome of capitalism which may sit uncomfortably with some people but as a commercial illustrator or artist where do you draw the line, or have we all already crossed it?

You can check out an article about the ad HERE.

Wednesday, 15 June 2011

Midsummer Night Screen

Here's a recent poster I did for Midsummer Night Screen. They are showing The Virgin Suicides this Friday on Dalston Roof Park. Come along and bring a Blanket!

Thursday, 2 June 2011

2nd Sport Cover

I was commissioned to do another cover for Sport magazine the other week. The screen-printed design focused on the Heineken Cup final and asked if it was the 'Rise of the Red Rose?' Well, it turned out it wasn't, oh well...